Naming.
Our name should always be written as debadeend.nl, any deviation is incorrect.
We are debadeend.nl, not DeBadeend.nl, not De Badeend and most definitely not DeBaDeEnD.nL.
Our logo.
Our logo consists of two parts, the iconic duck and the text mark. Both may be used together or separately.
Primary icon mark
Primary use / Use for branding.
Secondary icon mark
Decorative use.
Monochrome black
When color isn’t an option.
Monochrome white
When color isn’t an option.
Full logo
The full logo combines the icon and text mark. Use only in color.
Text mark
May be used instead of the icon mark when space allows. Only in color.
Logo.
Let’s take a deeper dive into our logo.
The duck.
Easily the most recognizable part of the logo, the duck is designed in such a way that it’ll work regardless of size, color and even regardless of media.
Primary icon
With circle
The primarily used icon is the full duck with circle behind it.
Should be used in most cases.
Secondary icon
Without circle
This icon should be used sparingly, it’s primary use-case is decorative.
Black & White
Monochrome icon
Whenever the colorful icon doesn’t work the black and white outline icon may be used.
| The text mark. | The full logo. |
| For further recognition there’s the text mark. Please note that while the text mark may be used separately from the duck, we do prefer the use of the duck. | The full logo consists of both the duck icon and the text mark, as stated above we very much prefer the use of this one over just the text mark. (Though using just the text mark is allowed). |
Variations.
There are no variations on the text mark as this one has been designed to work in most cases. Whenever there’s a case where the text mark does not fit you’ll have to revert to plain text or just using the duck icon.